![]() ![]() He sees Apple as "a partner and a competitor at the same time." ![]() “When you’re an entrepreneur and you’re competing with Apple, that’s a pretty big deal,” McCue said. Flipboard is an app and relies on Apple's hardware - namely, the iPhone and iPad - for its readers. McCue acknowledged the precariousness of his relationship with Apple. There are portions of Apple News curated by human news teams, including "Spotlight" and "Top Stories." And users can share articles to social media by pressing the bottom left hand share button and selecting the social network, text message, or email account they'd like to use to use. However, McCue's other criticisms hold less water. In an environment where publishers are scrambling to eke revenue out of an ever-shrinking pool of advertising dollars thanks to products like Facebook Instant Articles and Google Amp, McCue apparently thinks that Flipboard's ability to drive traffic to publishers directly, and to increase social sharing, is what differentiates Flipboard. But on Apple News, users read the whole article within the ecosystem of the app. "And that’s a big deal for publishers.”Ĭurrently, Flipboard users click through to articles on publishers' websites once they are served the article in the news reader app. “We’re not trying to create a closed ecosystem," McCue said. ![]()
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